WHERE THERE IS HOPE
Common man. These two words pack a tremendous potential inside them. If a common man is sensitized in the right way and nutured properly, big miracles can happen. Navi Umed is all about making this miracle happen.
Navi Umed is a Maharashtra-centric Facebook page where the common man with a conscience take the center stage.
The page treats politics and bureaucracy as integral parts of social structure and accommodates their better aspects in its posts. The page speaks to its readers in Marathi which helps to to establish an emotional connect with the Marathi ethos of Maharashtra legislators and also with the aspiring rural youth.
A POSITIVE APPROACH
The page statistics, among our readers 74% are between age group of 18-44.
The page doesn’t talk only about problems. It talks about the problems along with solutions found and applied by people, villages, teachers, bureaucrats, elected representatives, NGOs etc.
TEAM NAVI UMED
Team ‘Navi Umed’ comprises of:
Young women and men representatives from 22 districts of Maharashtra
5 from Mumbai
One Editor cum Coordinator
Human interest stories from the districts in form of text / photo features / videos are sent for publication. No story is published without cross verification: authenticity is important. The representatives are local journalists who know the district, geographically, culturally and socially. They look for socially relevant initiatives in their areas and collect information through visits and interviews. They send their stories in form of text, photos or videos to the Editor who trims them to size. She also verifies and supplements these stories if need be. They are then scheduled for publication on the page.
One or two fresh stories are published every day on the page. The issues such as child education, girl child, menstrual hygiene, parenting, farming, drinking water and sanitation, drought etc are covered.